Increase sympathy

Pareidolia

People see familiar creatures and faces everywhere.

Hand-drawn blue-gray clouds, with one cloud shaped like a dragon outlined in pink.

How it works

In things, supposed faces and familiar beings are often recognized,such as animals in clouds or messages in songs.

When to use it

Use the effect if you want to generate more sympathy for your brand so that your customers prefer you to the competition.

Online examples from practice

Friendly shapes

In the design, deliberately use shapes that look friendly.

  • Build form fields in such a way that they appear friendly
  • Use friendly shapes and forms in your logos to create sympathy
Grey wireframe-style contact form with rounded empty fields for first name, last name, postal code, house number and address, and a checkbox line about no information.
LG logo with a red circle containing a white abstract face and the letters LG in grey.
lg.com
innocent logo with a dark red hand-drawn face with a halo above lowercase black text reading innocent little tasty drinks.
innocentdrinks.de
Rossmann logo with a red circle containing a stylised centaur above the red word ROSSMANN on white.
rossmann.de

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