Increase sympathy

Peak End Rule

Create a positive mood at the right time.

Hand-drawn six calendar pages numbered 1 to 6, each with a sun except days 3 and 6 with rain clouds, captioned “Das Wetter war schlecht”.

How it works

People judge an experience based on how they felt at key moments and at the end of an event - not based on all moments.

When to use it

Use the effect if you want to generate more sympathy for your brand so that your customers prefer you to the competition.

Make sure that the product found and the purchase are perceived as particularly positive.

Avoid this

Avoid things going wrong and make sure that your customer has a positive experience at the end, so that they remember you positively.

Online examples from practice

Positive conclusion

Make sure that the product found and the purchase are perceived as particularly positive.

  • Set up a quick and convenient check-out
  • Communicate customer benefits only during the check-out process
  • Surprise your customers
  • Use micro interactions
  • Give your users something
  • Send after sale mails
Ring of eight green dots fading in shade like a loading spinner above German text about small functional animations giving visual feedback.
Illustrated browser window showing a Warenkorb with a protein powder tub at 29,99 euros and a protein bar with a struck-through price marked Gratis.
Illustrated browser window with the heading Danke fuer deine Bestellung, a gift voucher icon with a red bow and a green Gutschein auswaehlen button.

All 80 triggers as a printed card set

For workshops and test planning with your team.

Get the card set