Optimize user guidance

Picture Superior Effect

Pictures support the memory.

Hand-drawn TV showing a moon landscape with the bubble “Das merk ich mir.” beside an open text book with “Kann ich mir nicht merken...”

How it works

Content that is absorbed through images is easier to remember than content that is conveyed in writing.

When to use it

Use the effect if you want to increase orientation and influence how your product is perceived.

Online examples from practice

Pictures

Avoid text clutter and show supporting, relevant images.

  • Photos brighten up your website
  • Use images to illustrate functions
  • Content that is underpinned by images is easier to remember
  • Pictures attract attention
Philips air fryer page with three alternating text and photo rows showing food around the fryer, glowing air flow inside it and a hand placing a part in a dishwasher.
philips.de
Dyson hair product page on black with three framed images of a circuit board, a cutaway motor and a curling attachment, each with a German heading and text.
dyson.de
Ingredients section with the heading Inhaltsstoffe and photos of a pale oil drop, a heap of white powder and blueberries, labelled Hyaluronsaeure, Zink and Heidelbeer-Extrakt.
mybacs.com

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