Increase motivation

Planning Fallacy

Underestimating the duration of the task.

Hand-drawn two desk scenes with a yellow checklist and alarm clock; the right one has more checks and a sweating person.

How it works

The time needed to complete a task is underestimated - even when past experience has shown that tasks have taken longer than planned.

When to use it

Use the effect if you want to motivate your visitors and increase their willingness to purchase your product.

Online examples from practice

Number of steps

Demonstrate that a process can be moved through quickly.

  • Give a preview of the next steps
  • Emphasize that a process is completed quickly and easily
  • Let the visitor know how many steps are left
Dark gym sign-up step indicator with four steps Studio, Vertrag, Daten and Abschluss, the first highlighted yellow, above the question Wo moechtest du Mitglied werden.
secure.mcfit.com
Pop-up with the heading Steuer einfach machen, German text about a tax return, a Jetzt kostenlos starten button and an illustrated form with an orange Steuerjahr 2022 badge.
taxfix.de
Checkout progress bar with four steps Warenkorb, Lieferung, Bezahlung and Bestellvorgang abgeschlossen above the bold heading VERSANDINFORMATIONEN.
reebok.eu

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