Increase motivation

Preview

A preview provides security.

Hand-drawn snowy mountain landscape under a purple sky, large above and small in a frame held up by a blonde person seen from behind.

How it works

A preview of what to expect reduces the fear of the unknown and increases motivation.

When to use it

Use the effect if you want to motivate your visitors and increase their willingness to purchase your product.

Avoid this

Avoid giving too little away so that your visitors have lots of unanswered questions.

Online examples from practice

Content preview

Show your visitors what to expect next.

  • Show photos of your product in use.
  • Take close-ups of important details.
  • Highlight special features.
  • Show the final result
Gym web section headed Das erwartet dich with four photo cards of weight training, a yoga class, a personal trainer and a trainer at treadmills, each with a yellow label.
mcfit.com
German tip text about showing the product in use above a Philips coffee machine image of milk foam pouring into a cup beside an orange text panel.
German tip text about explaining how a service works above an Uber how-to page with three steps illustrated by a profile avatar, a map pin and a car.
German tip text about using thumbnails above a YouTube video thumbnail with a messy room labelled BEFORE and a tidy bedroom labelled AFTER.
German tip text about showing content and layout above a product image of an open weekly planner with four close-up circles for reflection, dot grid, to-do list and habit tracker.
German tip text about preview features above an online book listing with a colourful children's book cover, a Blick ins Buch label, a Hoerprobe link and a sample page.

All 80 triggers as a printed card set

For workshops and test planning with your team.

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