Increase value
Reactive Devaluation
The rejection from the opponent.
How it works
People tend to devalue proposals when they come from an adversary or opponent.
When to use it
Use the effect if you want users to consider your product as especially valuable and be willing to pay more for it.
Avoid this
Avoid being perceived as an opponent.
Online examples from practice
Partner
Make sure you are not perceived as an opponent or competitor.
- Pay attention to who you enter into collaborations with
- Use politically neutral communication
- Avoid unrealistic or implausible collaborations, such as “climate protectors promote environmentally harmful cars”.
All 80 triggers as a printed card set
For workshops and test planning with your team.