Increase motivation

Reason Why

Justify actions.

Hand-drawn person in a blue shirt and tie raising a finger, with a pink speech bubble reading “Weil...”

How it works

People are more willing to act if they are given a comprehensible or even trivial reason.

When to use it

Use the effect if you want to motivate your visitors and increase their willingness to purchase your product.

Online examples from practice

Give reasons

Cite reasons to increase willingness to buy. Build trust with your customers by pointing out the satisfaction of others.

  • Explain why the visitor will find what they are looking for on your website
  • Mention why the user should buy from you instead of the competition
  • Explain why you are recommending something
  • Give reasons why you are requesting data
Mobile provider web section titled Warum zu mir wechseln? Darum., with a raccoon wearing glasses and four yellow brush-stroke circles listing tariff benefits.
simonmobile.de
Light green rounded box with bold heading and a bulleted list of four reasons to choose an insurance, such as 24-hour availability and a price advantage.
Light green rounded box saying films are suggested because Harry Potter was liked, with three black clapperboard play icons labelled with film titles.

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