Increase sympathy
Reciprocity
Tit for tat.
How it works
People feel the need to return a favor when others have previously behaved generously or fairly toward them.
When to use it
Use the effect if you want to generate more sympathy for your brand so that your customers prefer you to the competition.
Online examples from practice
Generosity
Be generous and fair to your customers and they will reciprocate.
- Offer a special service as additional motivation
- Customers are happy when you waive their shipping costs
- Include a small gift for your customers with a large order
All 80 triggers as a printed card set
For workshops and test planning with your team.