Awaken automatisms

Rhyme as a Reason

Rhymes are easy to remember.

Hand-drawn tall person in a pink jacket beside a child in a yellow coat, with a speech bubble about an apple a day.

How it works

Statements that contain rhymes are said to have a particularly high truth content. For example, “An apple a day keeps the doctor away.”

When to use it

Use the effect if you want to encourage your customer to act spontaneously.

Online examples from practice

Rhymes

Use rhyme when it fits the context to seem more believable.

  • Use rhymes in slogans to make them easy to remember
  • Use rhymes in headlines of offers on your website
  • The well-known slogan “Carolas repairs, Carolas replaces” shows that not only rhymes work, but that stylistic devices such as anaphors can also be used to stay in the memory.
Dark blue banner with white rounded text reading the Haribo slogan about making children and adults happy.
haribo.com
Carglass web page header with red logo, navigation items, breadcrumb path and a large uppercase headline about repairing or replacing car glass.
carglass.de

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