Increase value

Scarcity

Scarcity creates an incentive to buy.

Hand-drawn four wooden shelves with a few red tomato cans on the upper three and a yellow sign “Nur noch begrenzte Stückzahl” below.

How it works

When something is available in limited time or quantity, it appears more valuable and the likelihood of an impulse purchase increases.

When to use it

Use the effect if you want to motivate your visitors and increase their willingness to purchase your product.

Avoid this

Avoid giving the impression that your product is always available in abundance.

Online examples from practice

Limitations

Highlight the limitation of an offer.

  • Let customers know when only a few copies are left in stock.
  • Use this effect only if it is true.
Product page detail with a size dropdown showing W24 L30, a clock icon with the label Fast vergriffen, a green add-to-bag button and a heart icon.
asos.com
Shop header with wishlist and cart counters and a popup reading Fast ausverkauft, showing a black ankle boot and a clock icon, with a close button.
aboutyou.de
Orange in den Warenkorb button next to a red note nur 3 Stück auf Lager and a shipping countdown timer with a delivery van icon.

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