Provide security
Social Proof
The decision of others is trusted.
How it works
People orient themselves on the behavior of other people and trust their decisions.
When to use it
Use the effect if you want to create trust and security with your customers.
The importance of online reviews continues to grow. Around 90% of users now read reviews before making a purchase or using a service. As soon as you have received positive feedback from previous customers, you should publish it on your website.
Avoid this
Satisfy your customers and avoid receiving negative reviews. However, stick to real reviews and don't fake anything.
Online examples from practice
Reviews / Trust Badges
Show that others like your product. Build trust with your customers by pointing out the satisfaction of others.
- Mention the number of your customers
- Show your ratings
- Place your awards in a clearly visible position
- Mention where people know your product from, if on TV or a magazine reported on it.
All 80 triggers as a printed card set
For workshops and test planning with your team.