Optimize user guidance

Spacing Effect

Repeat information.

Hand-drawn tired person behind two stacks of yellow books, with a wall calendar showing three crosses and a circled “Test” date.

How it works

Information is better remembered when it is repeated over a long period of time.

When to use it

Use the effect if you want to increase orientation and influence how your product is perceived.

Online examples from practice

Repeat advantages

Point out the benefits of your products throughout your customer journey.

Mention your benefits on the homepage, e.g. in the form of a small bar

  • Name them on a product page
  • Repeat them in the shopping cart
  • Advantages can also be mentioned in the checkout process
Mister Spex header with a dark bar of three check-marked benefits, centered logo, search field and a navigation row with a green Kostenloser Sehtest item.
misterspex.de
Mister Spex product box with price 89,95 euro, a green Gläser wählen button, an outlined Zu Hause anprobieren button, a benefits list and a small 10 percent mail badge.
misterspex.de
Cart page strip with check-marked shipping and guarantee benefits, hotline number, Warenkorb title and a green confirmation message that a pair of glasses was added.
misterspex.de
Checkout trust strip with DHL shipping, SSL payment and 30-day guarantee check marks, Visa, Mastercard, PayPal and AfterPay logos, and a customer service line.
misterspex.de

All 80 triggers as a printed card set

For workshops and test planning with your team.

Get the card set