Increase sympathy
Sympathy
Sympathy strengthens trust.
How it works
There is hardly a stronger sensation than that of sympathy and closeness. Key likeable characteristics are: Similarity, authenticity and attractiveness.
When to use it
Use the effect if you want to motivate your visitors and increase their willingness to purchase your product.
Online examples from practice
Authenticity
Show personal and authentic elements and mirror your target audience.
- Show your customers understanding
- „I used to feel exactly the same way you do.“
- „I had the same problem, and I've now found the solution using XY.“
All 80 triggers as a printed card set
For workshops and test planning with your team.