Increase motivation

Try Out

The desire to test something.

Hand-drawn person in blue holding a spoon next to a person with glasses in pink holding a three-scoop ice cream cone.

How it works

People are curious by nature and like to try new things. Depending on the experience, the action or experience is remembered positively or negatively.

When to use it

Use the effect if you want to motivate your visitors and increase their willingness to purchase your product.

Online examples from practice

Product tests

Create opportunities for visitors to try your product.

  • Provide tools that allow your visitors to „try out“ the product.
  • Testing products at home free of charge is another option.
  • Offer trial sizes.
  • Trying things out gives users a sense of security.
Two L'Oréal Paris Préférence hair colour ads: a blonde woman with a shade chart and virtual try-on text, and a dark hair texture with a red Live Try On button.
loreal-paris.de
nocosmetics.de sponsored social post showing four small cosmetic tubes in teal, purple, yellow and light blue, with text about minis to try, a Gratis badge and price 9,95 euro.
Product box with price 198,95 euro, a green Gläser wählen button, an outlined Zu Hause anprobieren button and delivery time notes under each button.
misterspex.de

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