Increase motivation
Unit Bias
No half measures.
How it works
People feel the need to complete tasks or use things up completely. They consider the given amount to be appropriate - even if it is too much.
When to use it
Use the effect if you want to motivate your visitors and increase their willingness to purchase your product.
Online examples from practice
Larger units
Use unit bias to offer products in larger units.
- Offer products with more content
- Larger volumes are also suitable for data volumes and storage space
All 80 triggers as a printed card set
For workshops and test planning with your team.