Awaken automatisms
Verbatim Effect
The skimming of content.
How it works
The rough content of a statement is more likely to be remembered than the exact wording.
When to use it
Use the effect if you want to encourage your customers to act spontaneously.
Avoid this
Don't overwhelm your visitors with unnecessary details. Keep it short and to the point. But don't forget to mention your most important features so that customers know what to expect.
Online examples from practice
Memorable content
Use the effect when formulating your marketing messages so that they are remembered.
- Use keywords that are memorable
- Use concise words
- Mention the most important features
- Keep it short and sweet
All 80 triggers as a printed card set
For workshops and test planning with your team.