Increase motivation
Zeigarnik Effect
People want to finish things.
How it works
Unfinished tasks cause stress and are more present in the memory than tasks that have already been completed.
When to use it
Use the effect if you want to motivate your visitors and increase their willingness to purchase your product.
Online examples from practice
Memories
Put your finger in the wound and give a friendly reminder of unfinished tasks.
- If your customer has started but not completed an order, you can remind them
- For example, send e-mails with a friendly reminder that something is still in the shopping cart.
All 80 triggers as a printed card set
For workshops and test planning with your team.