Integrations
Table of contents
In short
Link Varify with additional tools to gain deeper insights from your A/B tests. For example, use heatmaps, clickmaps or screen recordings to better understand the behavior of your visitors in the test version compared to the original version.
To use an integration, go to "Integrations" in the tracking setup and activate the tool you are using.
Microsoft Clarity
To evaluate the variants of your experiment - for example, to view recordings in MS Clarity for a specific experiment - follow these steps:
- Click on the filter button in MS Clarity.
- Scroll to the Custom filters section.
- Select the Varify AB Testing category.
- You will find all experiment and variant IDs under Value.
- Select the variants for which you want to create the segment.
Hotjar
To evaluate the variants of your experiment - for example, to view recordings in Hotjar for a specific experiment - follow these steps:
- Open the corresponding evaluation that you want to carry out (e.g. Session Replay)
- Click on "Add Filter" and select "Event"
- Select the corresponding Experiment ID: Variant ID.
Mouseflow
To evaluate the variants of your experiment - for example, to view recordings in Mouseflow for a specific experiment - follow these steps:
- Open the corresponding evaluation that you want to carry out (e.g. Session Replay)
- Click on "Add filters" and select "Variable"
- Select the corresponding Experiment ID: Variant ID.
Contentsquare
To evaluate the variants of your experiment - for example, to view recordings in Contentsquare for a specific experiment - follow these steps:
- Open the corresponding evaluation that you want to carry out (e.g. Session Replay)
- Click on "All Users" and select "Dynamic variable"
- Then select your corresponding experiment variant under "search for a dynamic var key"
Hubspot (beta)
Advantages: The Hubspot integration allows you to track in Hubspot whether a contact was part of one or more experiments.
The Hubspot subscription "Marketing Hub Enterprise" is required to use this integration. The experiment information is transferred via a Custom HTML Tag sent to Hubspot.
- Create a custom HTML tag
- Insert the following JavaScript code
- Set the existing trigger "Varify event" as the trigger.
To do this, create a new custom HTML tag and insert the following JavaScript code:
<script>
var hs_experiments = "{{VA - Short}}";
if (typeof window._hsq !== 'undefined') {
window._hsq.push(["trackEvent", {
id: hs_experiments,
value: ''
}]);
};
</script>
