• Universal Analytics reports in GA4

    Table of contents

    In short

    With just a few clicks, you can get the Universal Analytics standard reports back in GA4. To do this, create new reports using our generator. Then add these reports to your GA4 via a collection.

    Step-by-Step Tutorial
    Create Universal Analytics reports

    Create Universal Analytics reports in GA4

    Are you missing important standard reports that were still provided by default in Universal Analytics? Then we may have a good solution for you. With just a few clicks, you can easily create the "old" Universal Analytics standard reports, as shown in the screenshot.

    1. create reports via UA Report Generator

    To get the "old" UA reports back, you can simply use our generator to create the reports with one click.

    Now enter your Authuser and Property ID here:

    Info iconInfo

    This is how you start:

    1. Enter the corresponding Authuser ID from your GA4 URL in the "Authuser" field
    2. Enter your GA4 property ID including the "p" in the "Property ID" field. You can find both in your GA4 URL.
    1. Click on "Create UA standard reports", select your desired report and save it. Done!
    Important: The google account with which the reports are created should have at least marketer rights for the GA4 property so that reports can be created.

    2. Compile reports in a collection

    Once you have created and saved the reports, you can add them to your GA4 dashboard as a separate collection in the report library. Proceed as follows:

    1. Go to your report library
    2. Click on "Create new collection" and create an empty collection
    3. Name the collection "Universal Analytics"
    4. Create a new section heading "Audience"
    5. Drag your created reports from the "Audience" tab under the subheading
    6. Create a separate subheading for each tab and drag in the corresponding reports
    7. Save the collection
    8. Now publish the collection in the library (click on the three dots next to the collection and select "Publish")
  • First steps