• Shopify Checkout App

    Table of contents

    In short

    The Checkout App is a standalone app that you install directly in Shopify. It lets you test and optimize your store’s checkout process without any coding. You create components—such as a USP list or a shipping progress bar—and deploy them via an experience, either as an A/B test or directly to all visitors.

    Terms

    Method When it makes sense
    Component An element that you place in the checkout section of an experience, such as a list of USPs or a shipping progress bar.
    Experience Rolling out a component. This could be an A/B test or a rollout to 100 percent of your visitors.
    Results This is where you analyze your A/B test results.
    Deploy An experience with a component that is delivered to all visitors—for example, the "winners" component from a test.

    Create a Component

    You can add components in two places: under “Components” or directly in the experience flow, where you can choose between existing components and a new one. The steps are the same.

    Step 1: Create a component
    Open “Components” and click “Create component.” Then select the component template you want to use.

    Step 2: Fill the component
    Depending on the template, you'll have various text and icon fields available. Fill them with your content. On the right, you'll see a preview of how the component looks in the checkout.

    Step 3: Save the component
    Save the component by clicking “Save” in the top bar of Shopify. Every saved component is now available for use in Experiences.

    Modify Saved Components
    You can no longer edit a saved component. If you want to make changes, click “View” and then “Duplicate to edit.” Edit and save the duplicate just as you would a new component.

    Create a Component Using AI
    If the component you want isn't available as a template, you can describe it instead. The AI will create it, including text and icon fields. You can then edit these fields just as you would with any other component.

    Create an Experience

    Step 1: Create an Experience
    Open “Experiences” and click “Create Experience.” Choose whether you want to create an A/B test or a deployment to 100 percent of your visitors.

    Step 2: Select a component
    Select a saved component or create a new one directly. The selected component is always Variant B.

    Optionally, you can select a second component as Variant A and test both against each other. If you leave Variant A blank, your component will be tested against the checkout without a component.

    Step 3: Name and launch the Experience
    Give the experience a name and click “Start Experiment.” A pop-up will open to guide you through the next steps, which are also demonstrated in the video.

    Step 4: Add Experience to the checkout

    1. Gehe in Shopify zu „Settings“ -> „Checkout“ und klicke auf „Customize“. Alternativ öffnest du den Editor direkt über „Open checkout editor“ im Popup.
    2. Klicke auf „+ Add app block“ und wähle „Varify“ -> „Experience block“.
    3. Paste the Experience ID into the “Experience ID” field in the block.
    4. Klicke im Checkout-Editor auf „Save“.
    5. Go live on Experience
      In the pop-up, confirm that the experience has been added to the checkout and set it to “Live.”.

    Important: As long as the experience isn't added during checkout, it won't be displayed to any visitor.

    Evaluate the experience

    Under „Results,” you can analyze your A/B test experiments.
  • First steps